In Which We Are In Awe

INTERVIEW WITH ILA DAVINA
"The creative hand behind the jewellery label Vanity Insanity"

Vanity Insanity was born on December 2010 and for Ila Davina, the idea of making a jewellery line came from years ago and it has always been one of her dream. Now that it is here, just like her dream come true.

JUMANNEE had the chance to get her answering few questions about her dream and hope toward Vanity Insanity and share it with you.

How's the idea of Vanity Insanity born? What is the background?
For the love of fashion and art, that is the background. Jewellery is a form of fine arts. So, to me jewellery making is my kind of way on dedicating my life on both art and fashion world. It is like fine art and fashion collide.

Why jewellery?

Because I love to accessorize. To me accessories like jewellery is the most important element in fashion. Do not leave home without it!

In your opinion, what is best to describe jewellery in fashion and style?

Forgetting to put on your jewellery is like going bare. 

How do you relate yourself to each of the design? Do they stand as an extension of you as a person in some way?

Yes definitely! Each piece of my designs is very precious to me and carries stories and spiritual journey. It is like my other half.

Where do your inspiration comes from?

 A twisted mind and the land of weirdness called the earth and beyond 

    

What kind of person that wears your design? 

An edgy person and an artsy fartsy person who appreciates good arts and fine fashion.

What makes Vanity Insanity Jewellery special among other brands?

The concept, the material and the packaging. It is also handmade. The touch of the hand is what made my jewellery more than an accessories, it is a creation.

In Which Adorned The Day

Our friend, Vanity Insanity creates a line of accessories based on the land of imagination and weirdness. We love the collection themselves but we also love the creative hands behind. The necklaces, bracelets, packaging and pictures are just remarkable and visually intriguing.



When being interviewed by FUR Magazine, the founder, Ila Davina, expressed that her design on the jewelleries "was born from a twistedly insane mind, with a little bit of vanity, wicked imagination  and spiritual journey that was transfered into a piece of art."


She merely chooses the bohemian style in general based on her love on bold prints and colours, also because bohemian is a representation of a freedom of expression.


Visit the store and shop insanely here.